Design Thinking Phases
Discover
Interpret
Ideate
Experiment
Implement
Discover
I have a challenge. How do I approach it?
During this phase, you should be:
- Asking “What matters to this person?”
- Connecting through empathy
- Interviewing users
- Writing observations
- Understanding aspirations and motivations
View Discover Plays
Interpret
I learned something. How do I interpret it?
During this phase, you should be:
- Define needs, patterns and trends
- Identify themes, insights and principles
- Reframe the challenge based on insights
View Interpret Plays
Ideate
I see an opportunity. What do I create?
During this phase, you should be:
- Generating new ideas (more is better!)
- Imagining what might be created
- Redefining ideas
- Add constraints
View Ideate Plays
Experiment
I have an idea. How do I build it?
During this phase, you should be:
- Building rapid prototypes
- Ensuring all ideas can be shown visually
- Seeking feedback on your work
- Validate your idea
View Experiment Plays
Implement
I tried something new. How do I evolve it?
During this phase, you should be:
- Keeping track of what you have learned
- Asking “How can we improve this?”
- Returning to “discover” to make a plan for next steps