30 - 60 minutes
2-8 players

Empathizing with your stakeholders by imagining what they think, see, hear, and do.

The empathy map play helps a team develop experience-centered insights into specific kinds of stakeholders. Empathy maps are most useful when created about a specific persona. The concept for the empathy map was originally created by Dave Gray, and it has become a popular tool in the worlds of Agile Management and Design Thinking.