What is Design Thinking?

Design thinking is a human-centered approach to innovation that assists organizations to develop products, services, processes, and strategies.  It is an iterative and collaborative problem solving process that focuses on empathy.

Traditional Thinking

Improves existing ideas

Understand usage

Who and what focus

Employs objective analysis

Problem solving

Flawless planning

Design Thinking

Inspires new ideas

Understand motivation

How and why focus

Engages empathetic experiences

Opportunity generating

Enlightened trial and error

Divergent & Convergent Work

The beginning of the design thinking process is characterized by divergent work. Divergent work generates new ideas and approaches for a team to examine and test. This gives a team many options to choose from.






As the work proceeds, it becomes convergent. The team chooses specific ideas, experiments with, and implements those ideas.