Imagining the motivations and habits of the people you serve to foster empathy and improve products and services
Perspective plays help team members think of a project from a different person’s point of view.
Clarifying project components through empathy and simplicity.
The “Telling Our Story” play sequence takes us through thinking about our audience, cutting down our jargon, and finally assembling a new story with our audience in mind.
Empathizing with your stakeholders by imagining what they think, see, hear, and do.
Brainstorming a list of the various types of people involved in or impacted by a project you’re undertaking.
A case study is really just a simple story. The purpose of the story is to help an audience understand a tool or process they might use to solve a problem.