Discovery

Personas

Personas

Imagining the motivations and habits of the people you serve to foster empathy and improve products and services

Empathy Map

Empathy Map

Empathizing with your stakeholders by imagining what they think, see, hear, and do.

Stakeholder Map

Stakeholder Map

Brainstorming a list of the various types of people involved in or impacted by a project you’re undertaking.