Humans thrive on stories, but sometimes we don’t tell them to the right audience.
When we want to communicate about something we know a lot about, such as a service our county offers or a product we are developing, we can fall into our own lingo and jargon and forget our audience.
The “Telling Our Story” play sequence takes us through thinking about our audience, cutting down our jargon, and assembling a new story with our audience in mind.
Personas

Explain it Link I'm Five

Narrative Outline
