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Play Sequence: Telling Our Story

Play Sequence: Telling Our Story

Humans thrive on stories, but sometimes, we don’t tell them to the right audience.

When we want to communicate about something we know a lot about, such as a service our company offers or a product we are developing, we can fall into our own lingo and jargon, and forget our audience.

The “Telling Our Story” play sequence takes us through thinking about our audience, cutting down our jargon, and finally assembling a new story with our audience in mind.

Develop a compelling story, free of jargon, and tailored to your target audience