The Discover Phase

You should be:

  • Asking “What matters to this person?”
  • Connecting through empathy
  • Interviewing users
  • Writing observations
  • Understanding aspirations and motivations

You might try using:

The Interpret Phase

You should be:

  • Define needs, patterns and trends
  • Identify themes, insights and principles
  • Reframe the challenge based on insights

You might try using:

 

The Ideate Phase

You should be:

  • Generating new ideas (more is better!)
  • Imagining what might be created
  • Redefining ideas
  • Add constraints

You might try using:

 

The Experiment Phase

You should be:

  • Building rapid prototypes
  • Ensuring all ideas can be shown visually
  • Seeking feedback on your work
  • Validate your idea

You might try using:

The Implement Phase

You should be:

  • Keeping track of what you have learned
  • Asking “How can we improve this?”
  • Returning to “discover” to make a plan for next steps

You might try using: