Imagining the motivations and habits of the people you serve to foster empathy and improve products and services
Get Perspective
Perspective plays help team members think of a project from a different person’s point of view.
Explain it Like I’m Five
Clarifying project components through empathy and simplicity.
Play Sequence: Telling Our Story
The “Telling Our Story” play sequence takes us through thinking about our audience, cutting down our jargon, and finally assembling a new story with our audience in mind.
Empathy Map
Empathizing with your stakeholders by imagining what they think, see, hear, and do.
Stakeholder Map
Brainstorming a list of the various types of people involved in or impacted by a project you’re undertaking.
Case Study
A case study is really just a simple story. The purpose of the story is to help an audience understand a tool or process they might use to solve a problem.